GSTV
  • 02-Oct-2018 to 30-Jan-2019 (EST)
  • New York, NY, USA
  • Salary
  • Full Time

Comprehensive program of competitive benefits: medical, dental, vision, Rx, FSAs, 401K, life and disability insurance. As well as vacation days, holidays and summer fun days.


ABOUT GSTV

GSTV is a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. 

Reaching 1 in 3 American adults monthly, GSTV engages viewers with full sight, sound, and motion video at an essential waypoint on their consumer journey. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction.

While offering consumers entertaining and informative content, GSTV drives immediate action and creates lasting brand impressions, delivering measurable results for the world's largest advertisers.

GSTV's convenience and fuel partners include leading retailers like 7-Eleven, Arco, BP, Circle K, Chevron, Conoco-Phillips, Exxon-Mobil, Gulf, KwikTrip, Marathon, Speedway and Sunoco.

 

POSITION SUMMARY AND OPPORTUNITY

GSTV is currently making significant investments in building out robust, data-driven targeting, attribution, and analytics capabilities to better serve its large and expanding advertiser base. As part of this initiative, GSTV seeks a quantitatively-oriented Senior Manager of Audience & Attribution Analytics.

The Senior Manager, Audience & Attribution Analytics will lead the day-to-day management and execution of GSTV's data-driven targeting and advanced marketing attribution solutions. He or she will serve as the company expert in deploying creative solutions to client data and attribution needs. The Senior Manager will play a significant role in shaping and developing GSTV's proprietary insights & analytics capabilities in conjunction with select external research and data partner

GSTV is at the cutting edge of advertising effectiveness measurement and attribution in the place-based media ecosystem. Accordingly, the Senior Manager, Audience & Attribution Analytics will have few off-the-shelf solutions to rely upon. Instead, the Senior Manager will creatively deploy mobile data and other sources of behavioral insights to solve difficult attribution problems.

The role will involve hands-on quantitative analysis, building and maintaining strong relationships with GSTV's research and analytics vendors, working with advertisers to assess targeting and attribution needs, developing and presenting ad effectiveness studies to clients, and educating the GSTV ad sales team on audience data and attribution capabilities.

 

RESPONSIBILITIES

  • Analyze raw survey data and geo-spatial behavioral data; draw statistically valid conclusions about advertising effectiveness and audience characteristics
  • Build and maintain strong relationships with GSTV's research and analytics vendors
  • Scope and manage advertising effectiveness studies, partnering with clients, research vendors, and internal stakeholders
  • Perform ad-hoc analyses
  • Partner with sales and marketing teams to identify and define optimal, client-specific targeting and attribution solutions for GSTV advertisers
  • Work with advertisers to assess targeting and attribution needs
  • Develop and present ad effectiveness studies to clients
  • Educate GSTV ad sales team on audience data and attribution capabilities

 

REQUIREMENTS

  • 5+ years experience working in an AdTech, agency or data driven company in a quantitative & consultative capacity, and/or experience working in management/strategy consulting
  • Strong quantitative analysis skills; deep hands-on analytical experience
  • Expertise with software for quantitative analysis of large data sets (R, Tableau, Alteryx, etc.); competency with Excel (data cleaning, pivot tables, etc.) is required
  • A data-driven story teller; ability to identify and communicate compelling insights derived from quantitative analysis
  • Enjoys and excels at explaining complex concepts simply and accurately
  • Crafts impactful data visualizations (charts, maps, etc.)
  • Experience with survey-writing and experimental design
  • Understanding of media and advertising landscape, particularly with respect to advertising measurement and attribution
  • Comfortable in front of clients and partnering with sales teams
  • Experience working with mobile location attribution / geo-spatial data preferred
  • 5+ years experience working
  • BA/BS degree
GSTV
  • Apply Now

  • * Fields Are Required

    What is your full name?

    How can we contact you?

    I agree to ApplicantPro's Applicant Information Use Policy.*
  • Sign Up For Job Alerts!

  • Share This Page
  • Facebook Twitter LinkedIn Email
.
logo audience insights experience about press contact us